Campaigns · Landing pages · Measurement
Connect paid traffic to an offer visitors can understand and a next step you can measure. We plan, launch and refine Google Ads and Meta Ads campaigns around your business goals, website and sales process.
The starting point
An advertising budget is one part of the system. We review the landing page, forms and measurement alongside the campaign. Before launch, we agree what counts as a useful action, how enquiries will be handled and which information is available to assess the work.
For a new campaign: the plan, keywords or audiences, account and event setup, agreed creative and copy, then launch and verification. For an existing account: settings, costs, search terms, exclusions, conversions and consent.
A regular cycle of checking results and lead quality, testing messages and audiences, managing the agreed budget and reporting the decisions and next actions.
The agreed work
The offer, audience, channels, budget and evaluation criteria, followed by the agreed groups, messages and exclusions.
Relevant events, consent settings and checks that conversions are recorded. The tools depend on the existing setup and type of enquiry or purchase.
A consistent message, a clear route to action and confirmation that the enquiry has been sent. Website improvements are agreed within their own scope.
Review of cost, search terms, lead quality and available data, with the changes made and the next recommendation explained.
Advertising spend paid to the platform and Testin’s management fee are separate items. We agree assumptions, measurement and the first review point before launch. Results depend on the offer, website, budget, market and sales process.
From conversation to delivery
We clarify the offer, audience and goal, including how your team handles the enquiries or orders that follow.
We check measurement and forms, then configure the agreed structure, messages, audiences and exclusions.
We assess the available costs, enquiries and data, test changes and report what the findings suggest next.
Work and context
For McDonald’s breakfast campaign, Testin implemented the responsive front-end and animations from supplied creative materials. Explore this example of our campaign-page development work.
Food and hospitality · Campaign landing page
Front-end implementation, product-material adaptation and animation for a breakfast campaign landing page.
Explore the projectBefore we begin
Still have a question? Tell us about your situation.
Ask our teamThe amount paid to Google or Meta and the fee for Testin’s work are shown separately. The proposal defines campaign management and any additional creative, website or measurement work.
We need reliable measurement. The choice of tools depends on your current setup, privacy requirements and the action being measured. We review consent settings and test the agreed events before relying on them.
The review point depends on the amount of data, budget, seasonality and length of the buying process. We agree the first assessment point before launch and consider lead quality alongside the available cost and conversion data.
We can plan improvements to an existing page or the creation of a new one as a separate scope. The message, form and successful-enquiry confirmation are part of reviewing the route from advertising to contact.
Your next project
Share your offer, website and any existing campaigns. Tell us whether you want enquiries, online sales or both, so we can discuss the right campaign scope.
Discuss your campaignsWith your consent, Testin will use Google Analytics 4 and analytics cookies to measure visits, brief downloads and contact activity. We do not start Google Analytics without your consent. Declining does not restrict access to the website or contact form.
Google receives information about pages visited, your device and interactions, and an identifier stored in cookies. Connecting to Google also reveals your IP address; according to the GA4 documentation, IP addresses of EU users are not stored. We do not send names, email addresses, phone numbers, form content or URL parameters to GA4. We do not enable ad personalisation or Google Signals.
The tool is provided by Google. Data may also be processed outside the European Economic Area. How Google processes data.
Your choice stored in browser storage and the necessary consent cookie, as well as analytics cookies, is set to expire after up to 180 days. You can change or withdraw consent at any time using the “Analytics and cookie settings” button at the bottom of the page. Withdrawal stops further measurement and removes accessible GA cookies for this website; it does not delete data already sent. For questions about your data: [email protected].
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